Microsoft has recently acquired Incent Games Inc, the owner of sales gamification platform, FantasySalesTeam (FST). Here is the announcement by Bob Stutz, VP Microsoft Dynamics CRM, who envisages it drive CRM adoption.
FantasySalesTeam is a software platform that allows sales leaders to run more exciting and engaging sales contests modeled on fantasy sports like racing, baseball, football, soccer and basketball. Check out their website on how it works. FantasySalesTeam has customers like HP, Dell, Siemens, Aberdeen Group, FSU Credit Union, Comcast and has got some rave reviews from some of them.
It is exciting to know that the gamification would be available natively in the upcoming versions Microsoft Dynamics CRM.